Over 16 years experience in professional marketing and public relations
- Designing and placing media ads and commercials, both independently and in conjunction
with advertising agencies.
- Creating and managing social media campaigns
- Writing and distributing press releases
- Developing strategic marketing plans to get the most out of budgetary restrictions
- Preparing marketing analysis reports
Award-winning event coordinator​
- Kristin has coordinated over 300 successful events ranging from 5 to 5,000 people
- Corporate events, pageants, weddings, trade shows, galas, meetings and more.
Over 10 years in business-to-business sales
- CNPR Certification
- Licensed real estate agent
Experienced graphic designer
- Proficient in InDesign, Photoshop, Lightroom, and Muvizu Animation
Social media marketing guru
- Facebook, Twitter, Linkedin, Instagram, Foursquare, Google+, Yelp, Constant Contact
Published author and editor
- Kristin is the author of her own blog: "The Glitzy Mom" (www.glitzymom.com) as well as the ghost writer for many other company blogs
- Her poetry has been published in several collections
- She penned numerous articles, and served as editor for The Advisor Magazine
- Kristin has been a writer and contributor for numerous pageant industry publications
Published photographer
Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe (Photoshop, InDesign, Publisher
Experienced public speaker and brand ambassador
- Kristin has successfully presented to groups of 1 to 1,000
- Kristin was honored to serve as "Celebrity Spokesperson" along with Jesse James Leija for Go Red for Women (the American Heart Association)
- Mrs. Texas 2004, Mrs. San Antonio 2003, Mrs. Texas America Ambassador
- Served as brand ambassador and spokesperson for numerous other organizations
Certified Personal Trainer and Group Fitness Instructor
Physician Marketing Liaison | Practice Administrator
EHI Health Care - Hand Associates of San Antonio
As Physician Marketing Liaison, I serve as the face of the surgical practice: creating, nurturing, and maintaining healthy referral relationships with other physicians, hospitals, and clinics through cold calls, warm calls, and networking. As Practice Administrator, I am responsible for day-to-day operations, human resources, as well as all marketing, advertising, and public relations campaigns.
- Increased physician referrals by 300% in 60 days.
- Created, designed, implemented, and oversaw multichannel integrated marketing campaign to include radio, television, print, and electronic media, in order to increase public awareness, educate the public on upper extremity issues and treatments and generate new patients.
- Implemented strategic online and social media campaign resulting in increased organic ranking and online referrals.
- Introduced internal multi-media marketing campaign resulting in a significant increase in patient referrals.
- Serve as the "face" of the practice in television interviews, health fairs, and in the field during office visits, sales calls, and networking functions.
Sales and Marketing Director
Sinclair Customer Metrics
Lead, develop, and manage all marketing, advertising, and sales initiatives (and sales staff) for international customer service/customer satisfaction measurement company.
- As a result of my sales and marketing campaigns, Sinclair secured $500,000 in new contracts within my first three months with
the company.
- Increased inbound sales leads by 300% in 90 days.
- Reduced website bounce rate from 46% to 6% in 60 days.
- Streamlined and revamped the sales process resulting in increased productivity, efficiency and ROI.
Marketing Director | Business Development Director
Lone Star Carpet Care and Restoration
Developed, implemented, and supervised all marketing, advertising, social media campaigns, and business-to-business sales for emerging carpet repair and restoration company.
- Under my direction, Lone Star attained exponential growth and expansion totaling a 500% increase.
- Streamlined daily operations and customer interface tools to include digital media.
- Implemented digital marketing campaign and established customer database, resulting in greater customer retention and repeat business.
- Developed company "brand" to include logo, website, online presence, and SEO ranking.
Executive Director
Texas and Oklahoma International Pageants
Managed all aspects of daily operations, marketing, communications, public relations, community outreach, production and event coordination for six annual state pageants: Miss Teen Texas, Miss Texas, Mrs. Texas, Miss Teen Oklahoma, Miss Oklahoma, and Mrs. Oklahoma.
- Under my direction, the pageants achieved the highest numbers, system-wide, within a two-year time period, and remained the largest, most profitable pageant organization with the highest overall numbers and retention for seven additional years.
- Set a new standard in production, magazine design, and marketing materials which were subsequently adopted by, and
continue to be used in other states/countries today.
- Developed and implemented strategic marketing and advertising campaigns to include a substantial web presence, social media, blogs, print, radio, and television.
- Established CRM system and database which significantly increased retention.
- Developed and managed public and community relations campaigns for the organization, as well as each individual state title-
holder, which encompassed media attention, public appearances, speaking engagements, and community service
opportunities.
- Solicited and secured sponsorship sales and business partnerships totaling $200,000 annually.
Director | Practice Administrator
Stadia Medical Spa
Managed all aspects of daily operations, marketing, publicity and promotion for San Antonio's first luxury medical spa and plastic surgery practice.
- Achieved 120% increase in appointments and revenue within a six month time-frame.
- Created, designed, and developed Stadia's own dermatology and pharmaceutical-grade skincare product line.
- Developed and implemented strategic cross-channel marketing/advertising campaign including establishing a social media
presence, print, radio, television, and celebrity spokespeople.
- Organized monthly "specialty" events which attracted industry record attendance along with press coverage.
- Created and streamlined financial reporting procedures to include daily operation reports, income and revenue statements,
cost analysis reports, and inventory protocol.
- Managed all aspects of human resources: hiring, firing, employee development and training.
Marketing Director
REOC Partners, Ltd.
Developed, implemented, and managed strategic marketing plans for REOC as a company, as well as each of the 100+ commercial real estate properties in REOC's portfolio.
- Planned, coordinated, and successfully executed the annual REOC Fiesta Forum event, including securing/soliciting a record $80,000+ in marketing partner sponsorships two years in a row.
- Coordinated, developed, and managed the production and editing of The Advisor, a quarterly magazine, to include the
procurement of advertising totaling $50,000+ annually.
- Planned and successfully managed property open houses which consistently achieved record attendance.
Sales and Marketing Director
Cowboys Dancehall/Far West Rodeo
Developed, executed and managed all aspects of marketing, advertising, business-to-business sales, community relations, and all private and public events for San Antonio's premier entertainment and concert venue.
- Cultivated relationships with recording artists, production companies, and members of the music community while
simultaneously promoting the venue to the public which resulted in a nomination for "Night Club of the Year" by the Country
Music Association (CMA Awards).
- Implemented hyper-targeted marketing campaign during citywide annual event resulting in nightly record-breaking attendance
for the duration of the two-week event.
- Solicited, coordinated, and executed a one-night private event for a Fortune 100 Company yielding a $90,000 profit.
- Revamped operations and decreased overhead costs which resulted in an increased profit margin of 30% within 12 months.
- Streamlined post-event analysis in order to more effectively target the most profitable events.
- Participated and attended relevant trade shows and business expos, conventions, mixers and vacation and leisure shows
in local and neighboring markets which resulted in the cultivation of new clientele.
- Negotiated with local businesses for promotional sponsorships, in-house advertising and donations.
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